Transcript for #hcmsanz chat – 23 January 2011

Wordle: #hcsmanz chat - 23 January 2011

NOTE: All times are listed using Pacific Standard Time (PST) GMT-08:00 

9:01 am hcsmanz: Welcome to tonight’s #hcsmanz chat. Tonight’s topic is “Social Media & your organisation” & will be moderated by @ej_butler
9:02 am CACHCA_RCACCS: Hello to all on #hcsmanz The beauty of pre-scheduled Tweets on Tweetdeck allows me to say hello, even though it’s 4:00am here in Toronto!
9:02 am ben_hr: RT @hcsmanz: Welcome to tonight’s #hcsmanz chat. Tonight’s topic is “Social Media & your organisation” & will be moderated by @ej_butler
9:02 am BiteTheDust: g’day. Robbo, pharmacist, Central Australia #hcsmanz
9:02 am hiablog: Hi, Ben here. Public health researcher from Sydney. #hcsmanz
9:03 am CACHCA_RCACCS: Can’t participate in #hcsmanz today, but will another time. Hope to connect w/ ppl in AUS & NZ, esp. around primary health care & #CHCs.
9:03 am hcsmanz: #hcsmanz lets start with some introductions for tonight’s participants
9:03 am ej_butler: #hcsmanz I’m a healthcare IT professional based in Brisbane
9:04 am drmarcustan: Hi I’m a medico with an interest in health innovation & IT from Perth #hcsmanz
9:04 am themetwo: #hcsmanz Elmer Villanueva, Director of Research at Monash University
9:04 am Polyquats: I’m Janet, Env Health Scientist, Water Quality, based in Brisbane Hi everyone #hcsmanz
9:04 am themetwo: #hcsmanz Gippsland Medical School, that is.
9:05 am CACHCA_RCACCS: Best wishes for a great #hcsmanz chat from Canada’s Community Health Centres (#CHCs)! Feel free to join into @hcsmca & future @CHC_Chat
9:05 am meducate: I’m around for a bit – #hcsmanz – Lawrence, medical educator from New York (yes, THAT New York)
9:05 am dr1337: #hcsmanz I’m a medical student interested in health informatics & p/t iOS/Web/Android app developer.
9:06 am dr1337: #hcsmanz I’m also based in Melbourne.
9:06 am BrionyJane: Hi I’m Briony, I work in the youth mental health field in Melbourne #hcsmanz
9:07 am drmarcustan: Glad u took my hint πŸ˜› RT @dr1337: #hcsmanz I’m also based in Melbourne.
9:07 am themetwo: @meducate 4:00 AM in NY by my watch. That’s dedication. #hcsmanz
9:08 am drmarcustan: Wow we hv some international guests tonight cool! #hcsmanz
9:08 am meducate: @themetwo Well, maybe so, but I’m in Tokyo today #hcsmanz
9:08 am dr1337: @drmarcustan #hcsmanz doesn’t start for another 30 mins and I might have to leave early for dinner.
9:09 am hiablog: @hcsmanz The use of SM is my org is scattered, not systematic. in some ways we’re fortunate use isn’t restricted. #hcsmanz
9:09 am jurylady: RT @BiteTheDust: g’day. Robbo, pharmacist, Central Australia #hcsmanz
9:11 am BiteTheDust: we have no policy and no one uses SM except myself. The main organisation I work for does have a web page #hcsmanz
9:12 am hughstephens: #hcsmanz sorry I’m late. 4th year med student, doing research this year in organ donation. Blogging @ myachalasia.com
9:12 am meducate: @drmarcustan Well, social media should be international whenever possible :0) …nice to meet you all! #hcsmanz
9:12 am Polyquats: In my organisation it is very restricted. Our IT is hopelessly outdated Still have IE6 in our SOS #hcsmanz
9:12 am themetwo: Monash, being a large organisation, has a rather schizophrenic attitude towards SM #hcsmanz
9:13 am meducate: We have both coordinated and uncoordinated use of SoMe in our organization – all with positive effects #hcsmanz
9:13 am hiablog: #hcsmanz Contrast Yo some US organisations. @rwjf is good example of systematically using SM. @RWJF_PubHealth @RWJF_VP @RWJFCommission
9:13 am hughstephens: @themetwo absolutely. Had an interesting run-in with a Monash Uni faculty member re linkedin & the Monash SoMe policy.. #hcsmanz
9:13 am Polyquats: I’m hoping the recent example of @QPSMedia might inspire some change, but won’t hold my breath #hcsmanz
9:13 am hughstephens: @bitethedust interesting that I know many more #medstudents who use SoMe on a ‘professional’ level in AUS. Rarely organizations #hcsmanz
9:14 am BiteTheDust: @hughstephens I think the AMA guidfelines will slow the uptake of socmed in many organisations #hcsmanz
9:14 am hughstephens: is anyone in #hcsmanz aware of an actively-SoMe engaged health service / hospital / organization? I know DoHA has twitter…
9:14 am themetwo: Under conduct and compliance, SM is lsited under “appropriate conduct” guidelines.http://bit.ly/gDgcrN #hcsmanz
9:15 am BrionyJane: I work in youth mental health and look after social media. I just wrote the org social media policy. #hcsmanz
9:15 am hughstephens: @bitethedust true. But it is important to remember that they were aimed at young medstudents/docs who aren’t aware of RISKS #hcsmanz
9:15 am BiteTheDust: Some doctors surgeries have developed good webpages with question and answers but have not microblogged #hcsmanz
9:16 am BiteTheDust: @BrionyJane could this policy be made publicly available? #hcsmanz
9:16 am cphce_unsw: We’re exploring use of SM, but currently still a largely ignored add-on to our existing activities. Mostly viewed as dissemination. #hcsmanz
9:16 am lyall: Agency nurse from Perth. I don’t work for an institution. #hcsmanz
9:16 am hughstephens: @bitethedust agree that there ought to be something developed by ppl/orgs on how to engage in a +ve way in SoMe – #hcsmanz‘ers interested?
9:16 am themetwo: @hughstephens I expect that proper training of students in SM is key. #hcsmanz
9:17 am dr1337: #hcsmanz @drmarcustan St Vincent’s Hospital is one of the few hospitals in Melb that doesn’t have a Twitter presence.
9:17 am BrionyJane: Potentially as I know a lot of other orgs want to see it – just awaiting final approval #hcsmanz
9:17 am meducate: @BiteTheDust That’s interesting Robbo (and hello, friend)… US docs are often not microblogging etc for fear of litigation… #hcsmanz
9:17 am BiteTheDust: @Lyall but you are pretty active in soc media. Any chance you could influence others perhaps at smaller institution? #hcsmanz
9:17 am cphce_unsw: @hughstephens We are twitter engaged, but not as much as we could be πŸ™‚ what about Headspace? #hcsmanz
9:17 am drmarcustan: Rare! RT @BiteTheDust: Some doctors surgeries have developed good webpages with question and answers but have not microblogged #hcsmanz
9:18 am themetwo: This year, I intend to REQUIRE all medical students to tweet for Journal Club and lectures in lieu of attendance recording #hcsmanz
9:18 am hughstephens: @themetwo ‘training’ of students in SM is hard as there is a strong attitude of ‘we know better’ than staff/faculty….#hcsmanz
9:18 am Polyquats: One problem is hat some organisations don’t even handle traditional media well. Will be hard to make the change to new media #hcsmanz
9:18 am ej_butler: #hcsmanz so it sounds like there’s a lot of individuals using it but not many organisations – reasons:
9:18 am dr1337: #hcsmanz ok family dinner time. Signing out for now. Bye!
9:18 am meducate: I’ve been lecturing in the US and abroad a lot lately about SoMe in med education and by extension medicine…a lot of variation #hcsmanz
9:18 am ej_butler: #hcsmanz 1) Social Media policy
9:18 am lyall: @BiteTheDust Have you seen what I tweet? πŸ˜› #hcsmanz
9:19 am themetwo: I find that organisational tweets are very much tied to the individuals who tweet on behalf of the organisation #hcsmanz
9:19 am ej_butler: #hcsmanz 2) ICT infrastrucure
9:19 am meducate: Not just students…RT @themetwo: @hughstephens I expect that proper training of students in SM is key. #hcsmanz
9:19 am cphce_unsw: RT @hiablog: #hcsmanz Contrast Yo some US organisations. @rwjf is good example of systematically using SM. @RWJF_PubHealth @RWJF_VP @RWJFCommission
9:19 am BrionyJane: There’s a lot of wariness because the health field is (rightly) risk averse #hcsmanz
9:19 am drmarcustan: We have just enabled Facebook integration on our online health directory @healthengine to encourage pts to “like” their HCP’s. #hcsmanz
9:19 am BiteTheDust: @themetwo so you get attendance and see level of engagement at the same time #hcsmanz
9:20 am lyall: I recently discovered the WA Health Department is on twitter @WAHealth #hcsmanz
9:20 am hughstephens: my reasons for orgs not using SM: 1. scared of -ve side / litigation 2. no idea/training/way to become engaged #hcsmanz
9:20 am themetwo: @meducate Well put. #hcsmanz
9:20 am ej_butler: #hcsmanz 3) maybe organisations are using it, but haven’t actively promoted it?
9:20 am themetwo: #hcsmanz 3) training
9:21 am BiteTheDust: @BrionyJane excellent. I find it odd that a soc media policy isn’t available for all to look at in some orgs #hcsmanz
9:21 am themetwo: #hcsmanz Etiquette
9:21 am ej_butler: @hughstephens I believe engagement is key – it’s not just a one-way broadcast mechanism #hcsmanz
9:21 am cphce_unsw: @ej_butler Also responsibility. Who owns SM within an org. Problems when it’s seen solely as marketing/PR. It’s a discussion. #hcsmanz
9:21 am hughstephens: Biggest difficulty of making #hcsmanz policy is that often they lag a long way behind where SM is…e.g. professional vs personal SM
9:22 am BiteTheDust: @meducate here’s the Aussie AMA guideines we talked about at 1st #hcsmanz tweetuphttp://bit.ly/dSGR1b – site down at minute!
9:22 am Polyquats: I think the structures for approval/control of public statements is a major obstacle for large organisations, esp Govt #hcsmanz
9:22 am themetwo: #hcsmanz 6) No clarity about the benefits or risks of new media
9:22 am meducate: @themetwo Thanks #hcsmanz
9:23 am BiteTheDust: @meducate are you seeing more organisations with policy in this area? what are those who use it do? #hcsmanz
9:23 am ej_butler: .@cphce_unsw a good point – who owns Social Media in an organisation? IMO it really should be all areas of the organisation #hcsmanz
9:23 am hiablog: Fundamentally SM forces you to shift from broadcasting to a dialog. Many health orgs are not use to thinking that way. #hcsmanz
9:23 am meducate: @BiteTheDust Thanks Robbo…#hcsmanz
9:23 am hughstephens: @ej_butler exactly. And there are often too many people broadcasting just one way in #hcsmanz
9:23 am BrionyJane: But this is a broader issue for all comms – should there be 5 levels of sign off for any public statement? #hcsmanz
9:23 am hughstephens: RT @hiablog: Fundamentally SM forces you to shift from broadcasting to a dialog. Many health orgs are not use to thinking that way. #hcsmanz
9:23 am BrionyJane: Or do you train and trust your staff to communicate the messaging and brand? #hcsmanz
9:23 am psweetman: #hcsmanz Hi, UK pharmacist here, just popped by. I work in ePrescribing, EMR design space. Good to see your group up n running
9:23 am themetwo: @BiteTheDust and we can establish equivalent norms about what is tweet-able , etc. #hcsmanz
9:24 am drmarcustan: @meducate problem is politics in curriculum setting. We can barely shoehorn in some specialties like dermatology & ENT yet alone SM #hcsmanz
9:24 am BrionyJane: @hiablog So true – and that’s it’s real value – dialogue is an amazing thing #hcsmanz
9:24 am themetwo: @ej_butler I think that’s difficult. Who own’s the orgainsationh’s voice? #hcsmanz
9:24 am ej_butler: .@BrionyJane should Social Media be treated differently to other communication streams already employed by an organisation? #hcsmanz
9:24 am meducate: @BiteTheDust More orgs are realizing that they need policies..and then they try to find others to mimic #hcsmanz
9:24 am hughstephens: @drmarcustan @meducate this is the difficulty in trying to pack more into already cramped courses…harder to add than remove #hcsmanz
9:25 am lyall: WA Health Dept. launched an after hrs GP app but didn’t announce it via @WAHealthhttp://yhoo.it/eSYuU7 #hcsmanz
9:25 am hughstephens: #hcsmanz but i can imagine many many parts of the course I study being removed in favour of SM education, and FAR more useful πŸ˜‰ / @meducate
9:25 am BrionyJane: @meducate @BiteTheDust haha true but where else do you start? #hcsmanz
9:25 am BiteTheDust: @HealthAgeingAU is also on Twitter but more as a broadcast with perhaps discussion down the track #hcsmanz
9:25 am hughstephens: @Lyall does the new AMA ‘find-a-GP’ app show after hours services? #hcsmanz
9:25 am drmarcustan: RT @hiablog: Fundamentally SM forces you to shift from broadcasting to a dialog. Many health orgs are not use to thinking that way. #hcsmanz
9:25 am ej_butler: .@themetwo IMO the “organisation voice” should be representative of a broad-cross section. Hopefully everyone’s on the same page! #hcsmanz
9:26 am meducate: @drmarcustan @hughstephens @brionyjane Agree with you both. Perhaps we need to start by a simple extracurricular course on SM #hcsmanz
9:26 am hiablog: Challenge often getting SM investment. I’ve seen orgs invest with expectation SM will catalyse all sorts of things – overpromise? #hcsmanz
9:26 am BrionyJane: @ej_butler @BrionyJane Yes and no – all comms should be flexible, tailored to its audience and have support across the org #hcsmanz
9:26 am themetwo: #hcsmanz If policies are in place, doesn’t that tend to flatten the organisation’s tweet response? That is, tweets become lifeless, canned
9:26 am BiteTheDust: @themetwo ah so education about suing soc media at same time. terrific #hcsmanz
9:27 am BrionyJane: I think the biggest issue is for orgs to understanding a) how it works and that it’s not just Facebook, b) that it takes time and.. #hcsmanz
9:27 am meducate: I’ve taken the extracurricular approach at 2 med schools where I teach and it has raised awareness and excitement #hcsmanz
9:27 am hughstephens: @themetwo policies developed need to have the flexibility inherently necessary in SM use. often are too rigid. #hcsmanz
9:27 am lyall: @hughstephens I don’t know. I haven’t seen the AMA app. #hcsmanz
9:27 am hughstephens: @meducate where do u teach? i wasnt aware of any schools here that have any SM education #hcsmanz
9:27 am hughstephens: @Lyall again, underadvertised! #hcsmanz
9:27 am BiteTheDust: @drmarcustan @meducate #hcsmanz the idea of @themetwo having students use it in journal clubs takes care of learnign soc media,
9:27 am BrionyJane: cont… realise that it can bring huge value, often more than other comms (such newsletters, media, advertising). Engagement is key #hcsmanz
9:28 am meducate: I also do a show on satellite radio (and www.ReachMD.com) and touch on SM on this week’s episode #hcsmanz
9:28 am ej_butler: .@BrionyJane have noticed some think that if you’re on facebook & twitter that’s all you need… #hcsmanz
9:28 am Polyquats: Perhaps the best approach is to use SM as a teaching tool, rather that a something that is taught actively. Learning by osmosis #hcsmanz
9:28 am hughstephens: @themetwo would be interesting to combine twitter in Journal Club with microblogging e.g. tumblr/posterous – id certainly follow! #hcsmanz
9:29 am BiteTheDust: @meducate so many are not tailoring the policy for themselves, or perhaps not know how they will use it and shoehorn themselves in #hcsmanz
9:29 am BiteTheDust: RT @lyall: WA Health Dept. launched an after hrs GP app but didn’t announce it via @WAHealthhttp://yhoo.it/eSYuU7 #hcsmanz
9:29 am meducate: @hughstephens In New York, Hugh..and it’s all extracurricular for now. One is a combo class for med, pub health and allied health #hcsmanz
9:29 am BrionyJane: @ej_butler @BrionyJane Absolutely – to seed something properly can take a day #hcsmanz
9:29 am ej_butler: #hcsmanz Some US hospitals have done live tweeting of procedures and others broadcast the wait times for ER – could we see that in #AUS?
9:30 am hughstephens: well this could be why…duh! RT @meducate: @hughstephens In New York #hcsmanz
9:30 am psweetman: RT @hiablog: SM makes u shift from broadcasting to a dialog. Many health orgs not used to thinking that way #hcsmanz < & no resources to?
9:30 am hughstephens: @ej_butler in current climate I could see live tweeting of an op ending in a court case here in AUS #hcsmanz
9:30 am meducate: @BiteTheDust Right…they try to make their org fit a policy rather then vice versa #hcsmanz
9:31 am BrionyJane: Lots of talk about policy but do people think a policy should cover? #hcsmanz
9:31 am BiteTheDust: @hiablog all new technology is overpromised. Point of Sale came in saying it will decrease staff numbers. Didn’t but improved ROI #hcsmanz
9:31 am themetwo: #hcsmanz Is there any difficulty in distinguishing an organisational voice from an individual’s?
9:31 am meducate: @ej_butler They have and there will be more… The reception by the public and professionals was mostly positive #hcsmanz
9:31 am themetwo: #hcsmanz I’m composing this from my class wtitter account, but am not speaking for them.
9:31 am hcsmanz: #hcsmanz uptake of Social Media in Australian hospitals is low compared to the US – we want to know how are you using it? ^EB
9:31 am lyall: I think @AqiumGel does a better job engaging the health community than actual healthcare orgs #hcsmanz
9:31 am hughstephens: #hcsmanz sorry all but must head off. Will read over logs when available. Dinner calls!
9:31 am hughstephens: RT @lyall: I think @AqiumGel does a better job engaging the health community than actual healthcare orgs #hcsmanz
9:32 am themetwo: @hughstephens That’s an interesting idea. #hcsmanz
9:32 am BiteTheDust: @themetwo ah so education about using soc media at same time. terrific #hcsmanz (correcting typo where I said suing!)
9:32 am BrionyJane: @hughstephens Night! #hcsmanz
9:33 am meducate: @hcsmanz Mostly for patient awareness and connectivity (read: marketing) but it allows patients to feel connected #hcsmanz
9:33 am hughstephens: #hcsmanz last thoughts. calls for making policy inclusive of +ve aspects of SM. mayb those interested tweet me and I can put a grp together
9:33 am BiteTheDust: @ej_butler I think broadcasting ER times would increase use of after hour GP services that govt want used #hcsmanz
9:34 am drmarcustan: Anyone know how trials of yammer within hospitals are going? #hcsmanz
9:34 am meducate: @themetwo The @Roche_com social media policy nicely addresses personal vs professional voice #hcsmanz
9:34 am hughstephens: RT @BiteTheDust: @ej_butler I think broadcasting ER times would increase use of after hour GP services that govt want used #hcsmanz
9:34 am BiteTheDust: @BrionyJane I think there need to be guidelines so staff know where the line is #hcsmanz
9:35 am themetwo: @meducate Well done. I’ll have a gander. #hcsmanz
9:35 am BrionyJane: We’re trying Yammer at my wok (mental health org) and it’ proving challenging – a lot of resistance from staff #hcsmanz
9:35 am ej_butler: #hcsmanz uptake of Social Media in Australian hospitals is low compared to the US – we want to know how are you using it?
9:35 am BiteTheDust: here’s the ABC soc media policy. One page encouraging staff to use it http://bit.ly/hJJFEv #hcsmanz
9:35 am lyall: I should declare I once won an iTunes voucher from @AqiumGel & got an Ohio Players album. Just being accountable πŸ™‚ #hcsmanz
9:35 am cphce_unsw: The AMA has an app? RT @Lyall: @hughstephens I don’t know. I haven’t seen the AMA app. #hcsmanz
9:36 am psweetman: @ej_butler If hc orgs use SM too formally it reduces the benefit. Need policies but allow comms team to work alongside clinicians #hcsmanz
9:36 am ej_butler: .@BrionyJane What resistance are you seeing? #hcsmanz
9:36 am BrionyJane: @BiteTheDust Do you think that’s the main focus, for staff? Because that’s only a small section of my policy #hcsmanz
9:37 am BiteTheDust: @drmarcustan Western Australia Health are using Yammer within public health and links within dept but worried about outsiders acces #hcsmanz
9:37 am BrionyJane: @psweetman @ej_butler That’s how I work – v closely with clinicians. They are very helpful and respond quickly when I need guidance #hcsmanz
9:38 am themetwo: #hcsmanz A comprehensive policy should recognise that SM is two-way. How do organisations respond to the public?
9:38 am BrionyJane: @ej_butler “Why can’t we use email?” “Seriously what happened to talking?” “I’m not interested in social media, it’s stupid” #hcsmanz
9:39 am hiablog: @BrionyJane I wonder if the problem with Yammer is that it’s a closed shop – no new ideas, replicates existing relationships. #hcsmanz
9:39 am BrionyJane: @ej_butler Need to do a lot more working in persuading and training, and support use from senior management #hcsmanz
9:39 am BiteTheDust: @BrionyJane most professional staff know where professional boundaries are. those who don’t… do you want them working there? #hcsmanz
9:39 am BrionyJane: RT @themetwo: #hcsmanz A comprehensive policy should recognise that SM is two-way. How do organisations respond to the public? #hcsmanz
9:40 am ej_butler: .@BrionyJane it looks more like a resistance to change rather than social media per se. We’re experimenting with @Yammer too #hcsmanz
9:40 am meducate: Some just dontRT @themetwo: #hcsmanz A comprehensive policy should recognise that SM is two-way. How do organisations respond to the public?
9:40 am BiteTheDust: @BrionyJane it depends. If a health enquiry it needs to be taken from soc media to rela encounter. If gen info provide it #hcsmanz #hcsmanz
9:40 am chrispytweets: Hi all, sorry I’m late… will start to play catch up and chip in #hcsmanz
9:41 am ej_butler: .@BrionyJane one of the benefits of using @Yammer is that discussion can occur almost real-time around a specific topic #hcsmanz
9:41 am Polyquats: @BrionyJane Ironically people who complain about ‘too much email’ are most resistant when offered alternatives that wld reduce it #hcsmanz
9:41 am BrionyJane: @BiteTheDust I think clear guidelines are best. I recommend having personal accounts and talking to me if you want for work #hcsmanz
9:41 am BrionyJane: @chrispytweets Hi dude! #hcsmanz
9:42 am themetwo: #hcsmanz Any policy should be written to the strengths of SM: speed and responsiveness, and its risks: speed and responsiveness
9:42 am BrionyJane: @BiteTheDust Yes very much agree – a lot of our work in mental health is achieving that #hcsmanz
9:42 am hcsmanz: Are we as individuals keen to share what we’ve learnt about Social Media with colleagues in our organisation? #hcsmanz ^EB
9:43 am themetwo: #hcsmanz SM is NOT email on steroids.
9:43 am BiteTheDust: @BrionyJane your personal acct you can represent an organsiation. An organisational account rpresenting the company behaves diff #hcsmanz
9:43 am BrionyJane: @Polyquats Haha that’s so true! #hcsmanz
9:43 am lyall: @theHerdsman11 πŸ˜€ but @WAHealth ideally should be more professionally relevant #hcsmANZ I like cheese when I’m not working though.
9:44 am chrispytweets: @hcsmanz absolutely. My work (@Inspire_AUS) endeavours to be on the top of these trends, so any teachings are always valued #hcsmanz
9:44 am themetwo: @hcsmanz Call me crazy, but we’re the early adopters. By the time the organisation comes around, Twitter IV has been roleld out #hcsmanz
9:44 am meducate: Just the opposite! It’s email on a diet! RT @themetwo: #hcsmanz SM is NOT email on steroids.
9:44 am BrionyJane: @hcsmanz Yes but can be frustrating as a lot of assumptions are made about social media so a lot of breaking down of myths needed #hcsmanz
9:45 am BiteTheDust: RT @meducate: Just the opposite! It’s email on a diet! RT @themetwo: #hcsmanz SM is NOT email on steroids.
9:46 am psweetman: @BrionyJane @ej_butler Individuals need ‘hand to hand’ coaching so they can understand benefits. Starting with Chief Exec #hcsmanz
9:46 am themetwo: #hcsmanz This group is best placed to articulate the broad outlines of a policy for organisations interested in developing one.
9:46 am chrispytweets: @BrionyJane hey! Completely agree re: assumptions. I know many people who stereotype social media usage based on their age #hcsmanz
9:48 am ej_butler: #hcsmanz @BrionyJane maybe we should learn from @QPSMedia and have some Social Media #mythbusters to start education sessions with
9:48 am BiteTheDust: RT @ej_butler: #hcsmanz @BrionyJane maybe we should learn from @QPSMedia and have some Social Media #mythbusters to start education sessions with
9:49 am BiteTheDust: @psweetman should the CEO require coaching or just know about it and let others use it? #hcsmanz
9:49 am BrionyJane: @ej_butler @BrionyJane @QPSMedia That’s a fantastic idea #hcsmanz
9:49 am CdrHBiscuitIII: @hcsmanz #hcsmanz Social media should function to make the field more relevant to the public, not just internal (cont) http://tl.gd/8b217d
9:49 am chrispytweets: @meducate would be interested in seeing such data. I think Aus is catching on to this, slowly but surely #hcsmanz
9:50 am chrispytweets: @ej_butler @BrionyJane social media #mythbusters sounds like a great idea! Would work really well with corporates #hcsmanz
9:51 am psweetman: @bitethedust unless the CEO is fan already I believe he needs to become an avid user. Can’t overstate the trickledown effect #hcsmanz
9:51 am hiablog: @hcsmanz Getting others involved is hard. Driven by personal interest usually. Others in org say: “not my job”. Any ideas? #hcsmanz
9:51 am meducate: @chrispytweets Look online for info from Jens Monsees from Google Deutschland #hcsmanz
9:52 am kevfrost: @psweetman @hiablog health organisations are based on them being authorities. SM dissolves social hierarchies, so they are a threat.#hcsmanz
9:52 am willozap: @kristinalford Absolutely. As @jzombie just said, so many researchers need to be involved in formats like #hcsmanz @ben_hr
9:52 am BiteTheDust: @hiablog I would never expect all in an organisation to use it. But some we think won’t will and increase info flow #hcsmanz
9:52 am chrispytweets: @meducate will keep an eye out. Thanks for the tip! #hcsmanz
9:52 am lyall: I wonder if social media can chip away at the (frustrating) oral culture of nursing? #hcsmanz
9:52 am themetwo: #hcsmanz This group could set up a library of policies from healthcare organisations about SM use to serve as exemplars.
9:52 am ej_butler: #hcsmanz How Social Media is connecting people in public health: some lessons from WA Healthhttp://bit.ly/gFqmrY /via @croakeyblog
9:53 am hcsmanz: Just under 10 minutes to go in tonight’s #hcsmanz chat – some great discussions & tons of ideas to sort through ^EB
9:54 am hiablog: @kevfrost I agree with that characterisation. @psweetman #hcsmanz
9:54 am hiablog: RT @kevfrost: @psweetman @hiablog health organisations are based on them being authorities. SM dissolves social hierarchies, so they are a threat.#hcsmanz
9:54 am kristinalford: @themetwo do you think there are many with policies already? I’m interest from science/research orgs perspective #hcsmanz
9:55 am psweetman: @kevfrost You are so right about hierarchies. SM users seen by many in authority as anarchists. That’s why best to target CEO #hcsmanz
9:55 am BrionyJane: Do most other orgs use social media to engage the sector or consumers (or both)? #hcsmanz
9:55 am themetwo: Our schoolyear starts tomorrow. Thanks for the stimulating discussion, #hcsmanz. Bye!
9:55 am cphce_unsw: RT @meducate: Just the opposite! It’s email on a diet! RT @themetwo: #hcsmanz SM is NOT email on steroids.
9:55 am meducate: @hcsmanz #hcsmanz I enjoyed meeting and interacting with you all…
9:55 am BiteTheDust: @themetwo we do run a basic #hcsmanz blog where they could be posted http://bit.ly/h4bcca as well as on my own
9:56 am ej_butler: @themetwo The transcript for tonight’s chat will be up soon πŸ™‚ #hcsmanz
9:56 am kristinalford: @willozap it’s a quick way to kick-start the brain on a topic and potentially find relevant collaborations #hcsmanz cc @jzombie @ben_hr
9:56 am BiteTheDust: RT @ej_butler: #hcsmanz How Social Media is connecting people in public health: some lessons from WA Health http://bit.ly/gFqmrY /via @croakeyblog
9:56 am themetwo: @kristinalford Not many out there, hence, the suggestion that those that work might be collected for study #hcsmanz
9:57 am BiteTheDust: @themetwo thanks for joining us #hcsmanz
9:57 am drmarcustan: @meducate thanks for ur contribution #hcsmanz
9:57 am BrionyJane: That went by fast! Thanks everyone for making my first #hcsmanz chat an interesting one! #hcsmanz
9:57 am kristinalford: @themetwo I think that would be useful, I’d be interested #hcsmanz
9:57 am BiteTheDust: @BrionyJane I use it for both to increase awareness and provide info. Also builds up your “brand” if provide good info #hcsmanz
9:58 am BiteTheDust: @meducate see ya mate #hcsmanz
9:58 am GPAG2011: #hcsmanz Hi, we are a GP Network – any social media tips to engage health professionals for sharing knowledge with ease?
9:58 am meducate: My pleasure! RT @meducate: @hcsmanz #hcsmanz I enjoyed meeting and interacting with you all…
9:58 am drmarcustan: RT @ej_butler: #hcsmanz How Social Media is connecting people in public health:lessons from WA Health http://bit.ly/gFqmrY /via @croakeyblog
9:59 am lyall: @GPAG2011 Join the @hcsmanz chat next week πŸ™‚ #hcsmanz
10:00 am themetwo: #hcsmanz PS. I think I will require all my students to attend this session. That’s 93 additional voices!
10:00 am cphce_unsw: @GPAG2011 Find users with similar interests, create networks on multiple forums (FB, linkedin, etc), send out questions? #hcsmanz
10:00 am meducate: @BiteTheDust Cheers Robbo… #hcsmanz
10:00 am BiteTheDust: @GPAG2011 welcome Jason. I’d speak to @sandnsurf who seems to have the whole ED at SCGH tweeting and blogging! #hcsmanz
10:00 am drmarcustan: Maybe topic 4 next week? RT @GPAG2011: #hcsmanz any social media tips to engage health professionals for sharing knowledge with ease?
10:01 am ej_butler: @GPAG2011 Sorry you came in at the end of the #hcsmanz chat. Tonight’s transcript will be available shortly.
10:01 am psweetman: @kristinalford @themetwo Quite a few UK hospitals & Dept of Health have policies, often focussed on personal use #hcsmanz http://j.mp/flHxfi
10:01 am ej_butler: @GPAG2011 Good suggestion for a future #hcsmanz chat though!
10:01 am BiteTheDust: @GPAG2011 using twitter you can follow who you want, and follow those who link to good info and good commentary #hcsmanz
10:01 am meducate: I’ll be in Oz later this year…would love a Sydney tweetup… #hcsmanz
10:02 am BiteTheDust: @GPAG2011 I know people are worried about time but it can be a time saver for info as can crowdsource experts #hcsmanz
10:02 am BiteTheDust: @themetwo well that will make moderating this very interesting! we will welcome them all #hcsmanz
10:03 am BiteTheDust: RT @drmarcustan: Maybe topic 4 next week? RT @GPAG2011: #hcsmanz any social media tips to engage health professionals for sharing knowledge with ease?
10:04 am ej_butler: @themetwo that would be great πŸ™‚ We’re hoping to have a series of guest Q&A #hcsmanz chats a little later in the year
10:04 am BiteTheDust: @GPAG2011 we get together every week to discuss #hcsmanz see here for overviewhttp://bit.ly/gDCmpv
10:07 am GPAG2011: #hcsmanz thanks for all the tips. See you all online to learn more about the effective use of social media.
10:10 am ben_hr: @willozap @kristinalford @jzombie Exactly. I would never have met @BiteTheDust and @ej_butlerexcept through Twitter. Led to #hcsmanz
10:10 am BiteTheDust: And I am in adelaide for a couple of days on Wed and THurs this week #hcsmanz
10:11 am BiteTheDust: @BrionyJane glad you could join us. #hcsmanz
10:12 am drmarcustan: @BiteTheDust @ej_butler @ben_hr yeah interesting crowd tonight on #hcsmanz keep up the good work chaps thanks 4 the moderation!
10:12 am hughstephens: RT @themetwo: #hcsmanz SM is NOT email on steroids.
10:18 am drmarcustan: Guess u win some & lose some huh! πŸ™‚ RT @ben_hr: would never have met @BiteTheDust and @ej_butler except through Twitter. Led to #hcsmanz
10:18 am BiteTheDust: @abcmarkscott do you find leading from the top in soc media essential for how the ABC uses soc media? #hcsmanz
10:23 am myleejoseph:

RT @BiteTheDust: here’s the ABC soc media policy. One page encouraging staff to use ithttp://bit.ly/hJJFEv #hcsmanz

 

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